Meet Laura Norwalk




In early 2006, Laura Norwalk co-founded Strategic Image Partners, LLC, laura.jpg which provides business professionals with the language and tools that will focus them on the importance of integrating their personal image into a strategy for their professional success. Ms. Norwalk’s thirteen year background in the retail and fashion world (including 10 years with The Worth Collection), her MBA from the Yale School of Management, and her experience as a former executive with Oxford Health Plans make her uniquely qualified to advise individuals on their image and how to incorporate it into their plan to achieve corporate success.

In just her first three years representing The Worth Collection, Ltd., Ms. Norwalk built one of the top independent businesses within Worth. By expanding her vision and founding Strategic Image Partners, LLC, Ms. Norwalk lives her passion for and commitment to helping individuals realize their professional and personal goals. Through personal coaching, one-on-one closet assessments, and individual wardrobe development, she partners with her more than 200 regular clients as they reach their goals.

Why?

In 2003, Ms. Norwalk realized with all of the changes in the marketplace in terms of dress code, women and men face a challenging world. If performing on the job isn’t enough, they have to look great, too. Armed with their new look, she has seen her clients achieve success, whether expanding their organization and attracting world class Boards of Directors, maintaining their images as put-together executives, or achieving promotions. She launched “Branding Oneself” in the summer of 2005, to help others see the value of incorporating their “Personal Image and Branding” into their plan for success.

Other Career Experience

Prior to founding Strategic Image Partners and its predecessor business, Ms. Norwalk worked for entrepreneurial companies. After receiving her MBA from Yale, she began as an operations manager for Oxford Health Plans. Within one year, Oxford promoted her to director and made her responsible for the strategy development, budgeting and staff of 100, and she successfully turned around her division. Following the turnaround, she led the corporate team in developing the operational strategy for the Medical Affairs division.

In the early 1990s, Ms. Norwalk joined the Starbucks Coffee Company, where she helped open stores on the East Coast. When she joined the company, there were fewer than 400 stores in the U.S. and Canada. While opening six stores and managing three of her own, she was responsible for developing 23 management candidates, all of whom were promoted to the next level of management. Due to her accomplishments in the Washington, D.C. marketplace, Starbucks asked her to lead the market opening team for Atlanta. These experiences poised her for her jump to business school at Yale.

Current

Ms. Norwalk currently resides in New York City. She is a member of the Vestry at St. Bartholomew's Church, Co-Chair of the Annual Fund and a member of the Nominating Committee at the New York Junior League at the New York Junior League, a member of the National Association of Women Business Owners (NAWBO) and a singer in the Grace Choral Society.

Call Laura at 917-596-3176 or e-mail
laura@strategicimagepartners.com